In general I'm one of the people who trusts in machines and robots (e.g. self driving cars, autopilot in planes etc.), but if you want to sell me a machine that can be the deciding factor between serious injury, possibly death and staying healthy you better have a homepage that doesn't look like it was build by a 12 year old in 2005...
You're selling advanced computer based machinery but can't build a fitting homepage? No, thanks.
In Americanese it's X$mas..is xmas a brit shorthand thing then?