Is the new book tailored towards a specific level of athlete or hobbyist? Plenty of the previous books have been written with the novice in mind - and nothing wrong with that. But what is the target audience of this book like?
Yesterday's StrongFirst newsletter says, "Introducing RELOAD: Your Barbell Strength Blueprint. This purposefully concise digital book (US$5.99) takes one of history’s most successful strength training methodologies and shows you how to customize it and make it nearly foolproof. One caveat—this program is not intended for beginners. "