The weights for the deadlift are set for Europes Strongest Man, 400kg, 420kg, 440kg, world record 465kg, and an insane 500kg. Imagine standing up with 1100lbs. Definitely takes extreme training, dedication, and sacrifice.
I was just reading that Eddie was bleeding from the nose after that record lift. The video clearly shows him in distress after the lift but I couldn't see any blood. The article also stated that Eddie said it almost killed him.