This immediately caught my eye, of course, when it went up. Max is a strong guy, and I find the program at least 'interesting'... I asked him on facebook whether he or anyone else he's trained have used it successfully. If you look at it one way, it is very similar to the Steve Justa singles programs that some here have been talking about a lot lately. Work up to a moderately heavy single, then do your isometric attempts. At some point, on a good day, your new weight will go up. I think that 130% is ridiculous, though, especially for those with big pulls, and 10 isometrics each day is also less than sane (though I will definitely be intrigued by who he has worked with, who has done this successfully, if anyone).
I've personally used isometrics with 'more than my max' deadlift to great effect several times; in fact, I'm about to start another cycle with them today. However, I really believe that if done right, just one (maybe two, once you get used to it) isometric attempt is all you need especially after heavy or even heavy-ish singles.
Based on my own progress using isometrics and heavy singles exclusively in the deadlift for certain periods of time, here is the way I would do it:
3 days each week (every other day) DL singles up to a working max for the day (definitely below 90% of your true max, likely around 80-85%, possibly lower on a bad day). Then, take a whack at ~105%1RM, or perhaps your 1RM +20 pounds. Done.
The other 3 days each week: DL speed singles or doubles with a start-pause. Work up to, at most 60%. Do no isometrics.
Assuming you start on Monday, I'd do whatever assistance on Saturday, i.e. shrugs, hypers, etc. as feeder work. Take Sunday off.
This will really only work if
1. you pull from a solid position and squeeze the bar off the floor. Konstantinovs-style explosive pullers won't really be able to do floor isometrics.
2. Your sticking point is the floor. Otherwise, your 'isometric' will end up with a grinding hold at the knee, which can't be done often, safely. Max seems to have tried to get around this by upping the weight percentage; but really, 30% is a huge margin to jump and I don't think it will work for most. Thus, if your sticking point is elsewhere, say, at the knee, pause there when doing your speed pulls. On your 'max' days, you can either work down from your daily max and do a paused pull (I wrote a bit about them here:
http://affectinggravity.blogspot.com/2013/08/creating-perfect-training-routine-part.html) or do a traditional isometric in the power rack, pulling against pins.
3. You have at least somewhat favorable pulling leverages in general. Also, I'd use straps on some days to save the hands.
Just my .02 because it's a slow day....
