I'm glad you said it because I was thinking it. My own limited experience of operating within the industry left me feeling misled, exploited and disillusioned. I can, of course, only speak from personal experience but I feel that those who really believe in it and have something worthwhile to offer will find a way to make it work.Maybe I am a bit selfish...(and jaded) but I'm not really all that concerned about the so-called fitness industry, which has (in my opinion) a lot of opportunism and snake oil going on. I think that pockets of the industry that do have a solid product (such as SF) will adapt, survive, and possibly even thrive in our new world.
'Forever' is a long time. Equipment suppliers, gyms, and even 'influencers' will rise again to fill the same demand that caused all of the previous iterations of these things to be successful. The dot-com bubble bursting didn't lead to the demise of web-based services. The housing bubble bursting didn't keep homes from being built when people recovered. E-coli and hepatitis outbreaks haven't changed 'restaurant culture' forever. Why should this be any different?I disagree. With gyms and fitness studios closed across the world closed and massive shortages of quality fitness equipment.
Fitness culture will forever be changed.
How many professionals will leave the industry? Though choice or necessity? The influencer bubble is bursting, income and opportunities are drying up.
How many who left the weight room will return? Are people going to be reluctant to return to there prepandemic form of exercise?
StrongFirst and others are, most likely, at the beginning of a long and bumpy road.