I feel like if I'm going to put in the effort to get bigger, I want the strength to go with it. I don't want to be all show and no go.
Hypertrophy Training
The Bodybuilding/Hypertrophy Training Protocol is the most effective at increasing muscle mass.
The downside of focusing on just Hypertrophy Training is that Maximum/Limit Strength, Power and Speed dramatically decrease.
A Beauty Contest
As the late Charles Poliquin stated, "Bodybuilding is a Beauty Contest". As you stated it more "Show than Go."
With that said, increasing muscle mass for athletes amount to putting a bigger engine with more horsepower in a car.
That's why there are weight classes in many sports.
Three Factors for Muscle Growth
Dr Brad Schoenfeld's research determined that one of the most effective mean of increasing muscle mass was with...
1) Mechanical Tension: Maximum./Limit Strength Training
2) Metabolic Stress: Aka, "The Pump" with moderate to high repetitions with light to moderately heavy loads.
3) Muscle Damage: Pushing the muscles infrequently to near failure or failure. Additional research determined that Loaded Stretching and Full Range Movements that stretch the muscles under a load, produce Muscle Damage.
Conjugate Training
Zourdos' (Powerlifter) research found that Maximum /Limit Strength was most effective increased with a synergistic approach; Conjugate Training.
Combining Hypertrophy, Power and Maximum Strength Training into the same program; Zourdos' research reinforce Shoenfeld's to a certain degree.
Cluster Set Hypertrophy Training
The objective of Dr Jonathan Oliver's research was to find a method for athletes to increase muscle mass without losing Maximum/Limit Strength and Power with Traditional Hypertrophy Training.
Oliver found that Cluster Hypertrophy Set Training ensured athletes maintain all of the above while increasing muscle mass; providing the Cluster Set Hypertrophy Training Protocol was adhered to.
While the Traditional Hypertrophy Training Protocol was the most effective, Custer Set Hypertrophy was right behind it.
Traditional Periodization Training
This method also work. The different type of Strengths are trained in blocks.
Example
1) General Physical Preparedness , aka Conditioning.
2) Hypertrophy Training
3) Maximum/Limit Strength Training
4) Power Training
5) Speed Training