by Pavel Tsatsouline, Chairman
We received many enough e-mails asking that question.
The answer is: "I am not saying you are wrong. I just know I am right." If you want to compare us to Brand X, help yourself, because we are not doing it for you.
Here is our stance, as stated by Dan John:
There comes a moment in a career, and it doesn't matter honestly whether it is sports related, military or just beautiful life, where it suddenly dawns upon you that those basics, those boring fundamentals, are truly the keys to success. You might have learned everything in Kindergarten as the book taught us a decade ago because, and this is a truth, you probably did. "Show Up" is and always will be the foundational success principle and "Thank you" will never be surpassed as the right thing to say in so many of life's situations.
In the world of strength, it is easy to fall in love with the new shiny penny or the new girl in the cafeteria or this thing that demands CAPITAL letters to describe its awesomeness. I've been there, I've done that...many times. And, sadly, I circle around back to literally what I learned in my Kindergarten of strength education: It's the fundamentals. It's the basics. It is, and I tell you this with my whole heart and total candor, Strong First.
The basics of learning tension, wedging the body under the load, understanding the use of the middle of the body as a steam engine and pump, and giving in to the idea that to lift big weights it's going to take the full effort of mind, body and soul can not be OVERexaggerated, OVERstated or OVERhyped. Before adding ballistics, speed, asymmetry, instability and competitive stress, we must walk through the valley of the shadow of strength. You must walk it. As a coach, I can talk it and chalk it, but you, the learner, must walk it.
Certainly, we progress. Certainly, we add on, tack on, add some paint, toss in some glitter and make it prettier sometimes. But, never forget the fundamentals; never lose sight of the basic truth: there is, and always has been, one secret to success in the world of armor, collisions, sport and fitness: Strong First.
You come with us because your gut tells you that you have found your brothers and sisters. And your brain tells you that what Dan and I wrote in Easy Strength is logical and backed with science and experience. If your gut and brain are silent, you do not belong here.